poster
LIFE BRINGS LIFE
A campaign about pets, plants and our lives.
Cobasi is the leading Brazilian retailer of pet and garden supplies.
To launch the biggest campaign ever made in Cobasi’s history,
we brought to the surface how the relationships with pets and plants
can be revolutionary in our lives.
Water sounds that seem relaxing but were actually recorded from leaks to warn about wastage.
Context/problem
According to a study by Instituto Trata Brasil, almost 40% of treated water is lost in pipes and connections during distribution.
The losses are equal in volume to 7,500 Olympic swimming pools per day.
Insight
The sound of water is recognized as a relaxing sound—it is common for people to listen to it as a way of meditating and relieving stress.
But the sound of waterfalls, streams, and rainfall are very similar to the sounds of a leaky pipe, an overflowing drain, or a burst hydrant.
Idea
To highlight this problem, on March 22 (World Water Day), we recreated relaxing sounds using the noise of water that is being wasted.
At the end of each audio track, we told the listener where the sound came from and revealed the above-mentioned facts about water wastage in Brazil, as well as how Amanco Wavin can help solve the problem.
Every year, the fashion industry illegally dumps 39,000 tons of clothing in the Atacama Desert. Most of it is made of polyester, a plastic-based fabric that takes up to 200 years to decompose. Unfortunately, the issue is not well known, so how can we make people notice this environmental disaster?
BTG Pactual - Trajetórias
Para ter uma trajetória de sucesso, antes de ser conhecido, você precisa ser reconhecido.
Rótulos Indesculpáveis
Em uma ação que apresenta algumas das maiores desculpas inventadas na blitz do bafômetro, Detran SP traz para as garrafas, porta-copos e pôsteres dos bares, as frases criativas que infratores disseram ao misturar bebida e direção. A proposta surge como uma forma de chamar atenção do público para um tema extremamente importante, mesmo em um momento de descontração em um bar.
Inexcusable Labels
Tattered excuses used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving.
Um movimento contra a vigilância Racista.
Baseado na ideia original de Ary Nogueira e Rafael Pascarella
KONDZILLA + GR6 + ID_BR
Lojas, shoppings, supermercados. Todos os dias, pessoas negras são vigiadas, perseguidas e, infelizmente, até mesmo mortas em lugares como esses. Isso acontece porque existe um sistema de vigilância racista que está sempre mirando na mesma cor.
Pretos Na Mira é um movimento que surge para tentar mudar essa realidade.
pretosnamira.com.br
Cannes Lions
Bronze 2003 –Press – Samsung LC Display Flat
Shortlist 2008 – Press – Young Lions Brazil
Shortlist 2013 - Press - World Economy/Fashion Trends – Guitar Player
Silver 2014 – Press – Jeep Coordenadas
Bronze 2014 – Press – Lemonade – War, Erotic and Drama.
Bronze 2014 – Press Craft – Don’t make up and drive
Shortlist 2015 – Outdoor – Jeep Don’t Morse Code and Drive
Shortlist 2015 – Outdoor – Jeep Don’t Smoke Signal and Drive
Bronze 2015 – Press - Jeep Refuel
Bronze 2015 – Press - Jeep Refuel
Shortlist 2015 – Media – Procter - #juntascontravazamentos
Shortlist 2015 – Outdoor – ABTO – Donation Badges
Bronze 2015 – Health and Wellness– ABTO – Donation Badges
Shortlist 2015 – Health and Wellness– ABTO – Donation Badges
Shortlist 2015 – Health and Wellness– ABTO – Donation Badges
Shortlist 2015 – Media – ABTO – Donation Badges
Shortlist 2015 – Promo & Activation – ABTO – Donation Badges
Shortlist 2015 – Promo & Activation – ABTO – Donation Badges
Shortlist 2015 – PR – ABTO – Donation Badges
The One Show
Merit 2015 – Print & Outdoor – Jeep – Coordenadas
Merit 2015 – Print & Outdoor – Jeep - Coordenadas
Merit 2015 – Print & Outdoor – Jeep - Coordenadas
Merit 2015 – Print & Outdoor – Jeep – Coordenadas
Merit 2015 – Print & Outdoor – Lemonade- Low Budget Campaign: Erotic, War and Drama
Merit 2015 – Print & Outdoor – Lemonade- Low Budget Campaign: Erotic, War and Drama
Merit 2015 – Print & Outdoor – Fiat – Don’t Make up and Drive
Merit 2015 – Print & Outdoor – Fiat – Don’t Make up and Drive
Merit 2015 – Print & Outdoor – Fiat – Don’t Make up and Drive
Merit 2015 – Print & Outdoor – Fiat – Don’t Make up and Drive
Merit 2015 – Print & Outdoor – Fiat – Don’t Make up and Drive
Merit 2016 – Print & Outdoor (Single) – Jeep – Refuel
Bronze 2016 – Print & Outdoor – ABTO – Donation Badges
Merit 2016 – Cross-Platform – ABTO – Donation Badges
Merit 2016 – Direct – ABTO – Donation Badges
Merit 2016 – Print & Outdoor – Fiat – Nature Isn’t Cute
Merit 2016- Print & Outdoor – ABTO – Marathon
Merit 2016 – Print & Outdoor – ABTO- Beach
D&AD
Graphite Pencil 2015 – Press Advertising – Fiat – Don’t Make up and Drive
Graphite Pencil 2016 – Donation Badge – Media Use of Events
Wood Pencil 2016 – Donation Badge – Media Use PR
Wood Pencil 2016 – Don’t – Writing for Poster Advertising
Andy Awards
Silver 2015 – Outdoor/Out of Home (Campaign) – Fiat – Don’t Make up and Drive
Silver 2015 - Outdoor/Out of Home (Tunel) - Fiat – Don’t Make up and Drive
Silver 2015 - Outdoor/Out of Home (Post) - Fiat – Don’t Make up and Drive
Silver 2015 - Outdoor/Out of Home (Curve) - Fiat – Don’t Make up and Drive
Silver 2015 – Magazine – Fiat – Don’t Make up and Drive
Silver 2015 – Magazine – Fiat – Don’t Make up and Drive
Bronze 2015 – Magazine (Campaign) - Fiat – Don’t Make up and Drive
Bronze 2015 – Magazine - Fiat – Don’t Make up and Drive
Bronze 2015 – Magazine - Fiat – Don’t Make up and Drive
Merit 2016- Magazine – Jeep - Refuel
Clio Awards
Bronze 2015 – Print – Jeep – Coordenadas
Shortlist 2015 – Out of Home – Jeep – Coordenadas
Bronze 2015 – Out of Home – ABTO – Donation Badges
Silver 2015 – Health Care – Direct – ABTO – Donation Badges
Shortlist 2015 – Health Care – Out of Home– ABTO – Donation Badges
Shortlist 2015 – Health Care – Public Relations – ABTO – Donation Badges
Wave Festival
Bronze 2015 – Press – Jeep – Coordenadas
Bronze 2015 – Press – Lemonade – Low Budget Campaign: War, Erotic and Drama
Bronze 2015 – Press – Fiat – Don’t Make up and Drive
Épica Awards
Bronze 2014 – Automobiles – Jeep – Coordenadas
Silver 2014 – Professional Products & Services – Lemonade – Low Budget Campaign: War, Erotic and Drama
Bronze 2014 – Print Craft – Lemonade – Low Budget Campaign: War, Erotic and Drama
Gold 2014 – Public Interest – Fiat – Don’t Make up and Drive
Silver 2014 – Advertising Photography – Fiat – Don’t Make up and Drive
Fiap
Grand Prix 2010 - Press- Fiat – Ducato Cheaper Magazine
El Ojo de Iberoamerica
Bronze 2015 – Press (Campaing) – Jeep – Refuel
Shortlist 2015 – PR – ABTO – Donation Badges
Shortlist 2015 – Media – ABTO – Donation Badges
Bronze 2015 – Press (Campaign) – ABTO – People: Marathon, Stadium and Beach
Profissionais do Ano – Rede Globo
Finalista-Varejo Fiat Vendedora Pelada
Prêmio Abril de Publicidade
Grand Prix 2015 – Press – Fiat – Don’t Make up and Drive
Voto Juri Popular 2015 – Press – Fiat – Don’t Make up and Drive
CCSP – Clube de Criação de São Paulo
Gold 2006 – Promocional – Disney – Finding Nemo
Bronze 2015 – Press – Jeep – Coordenadas
Bronze 2015 – Press – Jeep – Coordenadas
Bronze 2015 – Press – Jeep – Coordenadas
Inbook 2015 – Press – Fiat – Don’t Make up and Drive
Inbook 2015 – Technic – Fiat – Don’t Make up and Drive
